UNCONVENTIONAL VENUE CONTRACTS STILL REQUIRE CONVENTIONAL CONTRACT WISDOM

Heather Reid

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As revealed in my last article, there are a multitude of items that one must consider when “finding the perfect fit” between an event and an unconventional venue. The wide range of factors to be considered (which even at 30-plus items was not exhaustive!) gives credence to the importance of fully understanding the wants and needs of the event, and the capabilities and limitations of the venue, and when compared side by side – being able to discern the best fit.

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